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Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier. In a word, this is called bigger, which sells for more money than affection. Recently, another small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee.

2015-07-18
Dedicated to all baristas Shanghai baristas income report

Dedicated to all baristas Shanghai baristas income report

Baristas, a resounding and enviable profession, especially the popularity of Coffee Prince one, have made baristas become the vision of many people. What is the current situation of baristas? Since the author lives in Shanghai, I can only analyze the income and prospects of baristas in Shanghai, hoping to describe the general career journey of baristas. Enter the coffee industry

2015-10-23
Where to start to learn about coffee?

Where to start to learn about coffee?

In the process of promoting boutique coffee, friends often ask me how to understand where to start coffee, how to taste and understand the real flavor of a cup of coffee and the difference between coffee from different places. Now I will summarize some of my experience and share with you.

2014-06-13
Pacific Coffee focuses on promoting K-fee capsule Coffee Machine

Pacific Coffee focuses on promoting K-fee capsule Coffee Machine

Getting involved in the diversified operation of daily consumption, developing derivative products and getting involved in the retail market seems to have become an important link for coffee chain enterprises to seek new interest growth points. Starbucks instant coffee VIA just opened its popularity in the market, and yesterday, Pacific Coffee, a subsidiary of Hong Kong China Resources Wanjia, announced that it would take Shanghai as the starting point to sell K-fee capsule coffee machines one after another in all stores across the country.

2014-04-27
How to bake your own coffee beans at home

How to bake your own coffee beans at home

Some coffee lovers like to buy raw coffee beans and bake them by themselves. Self-baking is not only easy, but also effective, so anyone who is interested can try it. Not only can you bake as much as you need, but the most interesting thing is that each time you bake, you are facing the coffee beans, and observe the coffee beans in the roaster closely through the smell, color, dandruff, smoke and sonic explosion.

2015-11-05
Coffee knowledge Bake Coffee beans Coffee Baking

Coffee knowledge Bake Coffee beans Coffee Baking

Some coffee lovers like to buy raw coffee beans and bake them by themselves. Self-baking is not only easy, but also effective, so anyone who is interested can try it. Not only can you bake as much as you need, but the most interesting thing is that each time you bake, you are facing the coffee beans, and observe the coffee beans in the roaster closely through the smell, color, dandruff, smoke and sonic explosion.

2014-09-16
A guide to the common sense of espresso.

A guide to the common sense of espresso.

Have you ever had such a cappuccino? It looks like a cup of art, but it tastes like silk. I hope you have, because this is the full amount of a cappuccino. If you've ever had a cappuccino like this, I think you'll probably agree with me: it's hard to drink that bubbly, fluffy cappuccino. It's still in your foam for a lot of time.

2014-10-13
Boutique coffee beans roast coffee beans by yourself

Boutique coffee beans roast coffee beans by yourself

Some coffee lovers like to buy raw coffee beans and bake them by themselves. Self-baking is not only easy, but also effective, so anyone who is interested can try it. Not only can you bake as much as you need, but the most interesting thing is that each time you bake, you are facing the coffee beans, and observe the coffee beans in the roaster closely through the smell, color, dandruff, smoke and sonic explosion.

2015-01-04

"one cup of coffee, three prices" civilized micro-cultivation might as well start with imitating "polite coffee"

Recently, I read a beautiful article entitled "one cup of coffee, three prices". The author found that he had been charged 7 euros for a cup of coffee in a coffee shop in France, with three different prices of 1.4 euros, 4.25 euros and 7 euros! When the author complained to his friend about his grievances, the friend explained that it was polite coffee, that is, when the guest said to the waiter, "have a cup of coffee!" The price is

2015-09-10
A cinema that doesn't want to be a coffee shop is not a good fashion store-New York

A cinema that doesn't want to be a coffee shop is not a good fashion store-New York

Source: the New York Times faced a stalemate from the start a few years ago when BlakeMycoskie, founder of footwear brand Toms, talked with his executives about opening the first retail store. The discussion concerns the definition of the word store. I don't want to start as a retail store. 'i don't feel like this is going to give

2015-11-17
The knowledge of coffee extraction in boutique coffee.

The knowledge of coffee extraction in boutique coffee.

Let's start with this picture. I have posted in my photo album, a teacher of Korean coffee champion, a Q grader, a contact person in charge of world events, a world champion, together with me, look very different. Let's start with this picture. I posted it in my photo album, a teacher of Korean coffee champion, a Q grader, a

2014-10-14
The Coffee Space of Literature and Art and nostalgia College students start a Business Design Creative Literature and Art Xiaoqing New Cafe

The Coffee Space of Literature and Art and nostalgia College students start a Business Design Creative Literature and Art Xiaoqing New Cafe

Coffee space is the most representative cafe on the university road, and it has been recommended by various minority lists because of its superior location. College Road itself has a literary and nostalgic tone, the cafe also has an emotional small courtyard, which is even more impressive. The cafe is very small, but the environment is comfortable. Students often sit here quietly all afternoon, only

2016-01-23
The deputy mayor resigned and opened a cafe. It's too late to start a business.

The deputy mayor resigned and opened a cafe. It's too late to start a business.

1 Gu Jianwei is organizing a salon at 3W Cafe. Xie Feijun Photographe 1 Cafe Interior Scene. Provided by Gu Jianwei Our reporter Xie Feijun October 25, Wuxi 3W Cafe officially opened on the 6th day. Because a deputy district chief resigned to open this coffee shop, a hundred people have the same question in their hearts: Why? Gu Jianwei is a native of Wuxi. For the first 40 years of his life, one

2015-10-26
The

The "3W Cafe" model has become popular: not copying, but innovation.

Changzhou, China within half a year, 3W founding team 2 times by the prime minister's attention, 5 times by CCTV special reports, in the past national mass entrepreneurship and innovation week activities, they unexpectedly once again become the focus. Moreover, due to being favored by local politicians and businessmen across the country, its 3W incubators and coffee shops have been opened in more than a dozen cities across the country. In addition, many cafes imitating 3W are also springing up everywhere.

2015-11-11
Is the coffee shop actually a platform for entrepreneurial incubation?

Is the coffee shop actually a platform for entrepreneurial incubation?

If you have an entrepreneurial dream, you might as well go to Chuangcaf in the future. Because of the time of a cup of coffee, you may find entrepreneurial tutoring and angel investors in the project. Recently, Chuangxiang Coffee, the first entrepreneurial service organization in Foshan with coffee bar as its carrier, officially welcomes customers, and young entrepreneurs in Foshan have another platform to realize their entrepreneurial dreams. The coffee shop is actually a start-up.

2015-06-18
How to make milk foam with Italian automatic coffee machine?

How to make milk foam with Italian automatic coffee machine?

Automatic coffee machine is becoming more and more popular in China. You can easily enjoy a cappuccino at home with a fully automatic coffee machine. I believe many coffee makers know something about the use of the automatic coffee machine, but there may be many people who don't know how to make milk foam with the automatic coffee machine. This article is specially prepared for friends who like fancy coffee. Wheat

2014-07-25
Coffee shop management to see the orientation of Ye shop style

Coffee shop management to see the orientation of Ye shop style

A lot of people want to open a coffee shop. But.... Most people open coffee bars for ten minutes. Millions of flowers. What you get. It's just a standard for setting up a program.. The equipment of the merchant. And the blowing sleep of the raw material merchants. It is only with this kind of design that there will be a special design. The ceiling should be decorated, the floor should be decorated, the walls should be decorated, and the bar should be decorated.

2014-11-03
How do you fall in love with coffee in coffee life?

How do you fall in love with coffee in coffee life?

How to taste coffee in order to appreciate the delicacy more deeply? drinking coffee is like tasting wine, or even more difficult than tasting wine, which requires the use of our sensory organs.

2014-09-03
How many ways are there to brew coffee at home? which one is more suitable for brewing coffee?

How many ways are there to brew coffee at home? which one is more suitable for brewing coffee?

You can buy coffee at home. If you want to make coffee by hand, you can buy a coffee maker. The temperature of the coffee pot is about 95 degrees. At this time, you can grind the beans (I use an electric mill, shake it by hand or grind the water first, or the water will boil for nothing.) as DIMLAU said, 95 degrees starts steaming, and when you flush, the water in the kettle can start at about 90 degrees.

2016-05-27
Decaf coffee is becoming more and more popular, starting with the selection of coffee beans.

Decaf coffee is becoming more and more popular, starting with the selection of coffee beans.

Once upon a time, people who drank decaf coffee (coffee with low caffeine) were always an unpopular group. The owners of the coffee shop dislike them for being nosy, and people who claim to be real coffee families also think that they are pretentious, and they always seem to sit at the table of the losers in the cafe. But now, low-caffeine people have also ushered in spring. Some coffee roasters seem to smell decaf.

2015-11-06
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